Your Pork Checkoff Wants to Hear from You

The National Pork Board's annual planning process provides opportunity for industry feedback on risks, opportunities and priorities year-round so your Checkoff can be more responsive to your farm operation needs in an ever-changing business environment. The results will help industry leaders align on priorities, objectives and key performance indicators for the following year. 

The process includes: 

• Producer input sessions – 1:1 interviews and virtual sessions were held earlier this year to hear from a diverse group of producers  

• Annual producer survey – an online survey will poll producers across all segments for short, intermediate and long-term industry priorities 

• Farm-to-Fork panel – thought leaders from across the pork supply chain provide their input on emerging trends impacting food production